Brands vs. Facebook
Staying in touch with the latest information about social networking sites such as Facebook can be a struggle. Over the past few months, Facebook has released new features that affect businesses and...
View ArticleThe Customer Experience and Your Brand
Customer experience plays a huge role in the success of a brand – positively and negatively. With increasing dependence on social media, customers are quick to share their experiences with a large...
View ArticleThe Crisis Conundrum
Developing a Crisis Communications Plan In the budget-cutting, governmental-stalemate, defective-product, bankruptcy-filing, corporate world that we live in today, it is of utmost importance to...
View ArticleEffectively Engaging Through Social Media
Most businesses have a social media presence. In fact, according to a study done by Proskauer’s International Labor & Employment Group, 75% of businesses currently use social media. However,...
View ArticleCrisis Communication in Real-Time
An online, integrated crisis communications strategy is necessary in today’s connected society. Recent budget cuts, furloughs and layoffs due to sequestration have pushed many companies to turn to...
View ArticleThe Art of the Social Tradeshow Experience
Tradeshows have become more sophisticated than ever with well-designed booth graphics, strategic sales pieces and a plethora of company swag. From tradeshow apps to QR codes to Twitter and other social...
View ArticleThe Cirlot Agency’s 30th Anniversary in Review: The “Final 15″
In celebration of our 30th Anniversary, The Cirlot Agency has featured 30 quotes by 30 of our clients for the past 30 business days leading up to our Anniversary on July 14th. We have completed...
View Article6 Things to Consider in Brand Storytelling
As children, we looked forward to bedtime stories that left our minds reeling in a world of fantasy. There is just something about a good story that captures your attention and urges you to acquire...
View ArticleFive Social Media Podcasts that Make Our Hearts Flutter
In our fast-paced world, it can be hard to keep up with the best social media practices and trends. Good news is you don’t have to spend time reading articles on a small screen to get expert insights...
View Article13 Work Apps The Cirlot Team Uses Every Day
In today’s world, it seems like there is an app for everything. People are spending more and more time on their phones, and at The Cirlot Agency, that’s a good thing. Apps play a big role in helping us...
View ArticleCredibility in Public Relations
“Today’s leaders see public relations as a great tool, not as a necessary evil.” – Rick Looser, President & COO, The Cirlot Agency. In this month’s “C-Brief,” Rick explains why the PR profession...
View ArticleThe Cirlot Agency Wins Five Hermes Creative Awards
At The Cirlot Agency, our goal is to provide clients with the best opportunities to showcase their brand in a unique and powerful way. This year, those efforts have led to winning five of the...
View ArticleIn Defense of Freedom: Why Should Corporate America Care?
There is a uniting bond between the aerospace and defense industry and Corporate America that often goes unrecognized. Recently, Liza Cirlot Looser, CEO of The Cirlot Agency, accepted an invitation to...
View Article8 Apps to Keep You Productive – Even While Working Business Development at a...
Conducting business development at a tradeshow can be all-consuming … and can be a challenge for even the most efficient multi-tasker. “Did you confirm those dinner reservations for tomorrow’s prospect...
View ArticleUplifting Experience
Cirlot Team Tours Bell Helicopter Amarillo Facility Yesterday, members of the Cirlot Team toured client Bell Helicopter’s Amarillo, TX, manufacturing facility and observed the skill and ingenuity that...
View ArticleLike It or Not: Your Social Media May Be Heading in the Wrong Direction
It’s a given that marketing has changed through the years, but now, more than ever, it seems that companies are finding it difficult to generate consumer interest through digital platforms. Massive,...
View ArticleCrucial Issues Facing Public Relations
Rick Looser, President and COO of The Cirlot Agency, sees two major issues in the realm of public relations: content management and relevancy. In an interview with The Plank Center for Leadership in...
View ArticleTRUMPED? I don’t think so.
Okay, I’ll admit it. He wasn’t my guy. However, no matter who anyone voted for or wanted in office, it doesn’t matter anymore. Now it’s time to rally around and support all our elected officials. Liza...
View ArticleIf You Are Looking to Update Your PR Strategy in 2017, Start with Influencer...
Genevieve Shoemaker, Senior PR Strategist 2016 has come and gone. It will go down in history as the year of the 2016 Summer Olympics in Rio de Janeiro, the U.S. presidential election and the Pokémon Go...
View Article17 Habits to Avoid on Social Media
Agency Poll #1: What is the most annoying thing people do on social media? While social media is informal, there are certainly do’s and don’ts when it comes to posting online. Make too many online...
View Article
More Pages to Explore .....