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Brands vs. Facebook

Staying in touch with the latest information about social networking sites such as Facebook can be a struggle. Over the past few months, Facebook has released new features that affect businesses and...

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The Customer Experience and Your Brand

Customer experience plays a huge role in the success of a brand – positively and negatively. With increasing dependence on social media, customers are quick to share their experiences with a large...

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The Crisis Conundrum

Developing a Crisis Communications Plan  In the budget-cutting, governmental-stalemate, defective-product, bankruptcy-filing, corporate world that we live in today, it is of utmost importance to...

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Effectively Engaging Through Social Media

Most businesses have a social media presence. In fact, according to a study done by Proskauer’s International Labor & Employment Group, 75% of businesses currently use social media. However,...

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Crisis Communication in Real-Time

An online, integrated crisis communications strategy is necessary in today’s connected society. Recent budget cuts, furloughs and layoffs due to sequestration have pushed many companies to turn to...

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The Art of the Social Tradeshow Experience

Tradeshows have become more sophisticated than ever with well-designed booth graphics, strategic sales pieces and a plethora of company swag. From tradeshow apps to QR codes to Twitter and other social...

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The Cirlot Agency’s 30th Anniversary in Review: The “Final 15″

In celebration of our 30th Anniversary, The Cirlot Agency has featured 30 quotes by 30 of our clients for the past 30 business days leading up to our Anniversary on July 14th.  We have completed...

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6 Things to Consider in Brand Storytelling

As children, we looked forward to bedtime stories that left our minds reeling in a world of fantasy. There is just something about a good story that captures your attention and urges you to acquire...

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Five Social Media Podcasts that Make Our Hearts Flutter

In our fast-paced world, it can be hard to keep up with the best social media practices and trends. Good news is you don’t have to spend time reading articles on a small screen to get expert insights...

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13 Work Apps The Cirlot Team Uses Every Day

In today’s world, it seems like there is an app for everything. People are spending more and more time on their phones, and at The Cirlot Agency, that’s a good thing. Apps play a big role in helping us...

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Credibility in Public Relations

“Today’s leaders see public relations as a great tool, not as a necessary evil.” – Rick Looser, President & COO, The Cirlot Agency. In this month’s “C-Brief,” Rick explains why the PR profession...

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The Cirlot Agency Wins Five Hermes Creative Awards

At The Cirlot Agency, our goal is to provide clients with the best opportunities to showcase their brand in a unique and powerful way. This year, those efforts have led to winning five of the...

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In Defense of Freedom: Why Should Corporate America Care?

There is a uniting bond between the aerospace and defense industry and Corporate America that often goes unrecognized. Recently, Liza Cirlot Looser, CEO of The Cirlot Agency, accepted an invitation to...

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8 Apps to Keep You Productive – Even While Working Business Development at a...

Conducting business development at a tradeshow can be all-consuming … and can be a challenge for even the most efficient multi-tasker. “Did you confirm those dinner reservations for tomorrow’s prospect...

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Uplifting Experience

Cirlot Team Tours Bell Helicopter Amarillo Facility Yesterday, members of the Cirlot Team toured client Bell Helicopter’s Amarillo, TX, manufacturing facility and observed the skill and ingenuity that...

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Like It or Not: Your Social Media May Be Heading in the Wrong Direction

It’s a given that marketing has changed through the years, but now, more than ever, it seems that companies are finding it difficult to generate consumer interest through digital platforms. Massive,...

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Crucial Issues Facing Public Relations

Rick Looser, President and COO of The Cirlot Agency, sees two major issues in the realm of public relations: content management and relevancy. In an interview with The Plank Center for Leadership in...

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TRUMPED? I don’t think so.

Okay, I’ll admit it. He wasn’t my guy. However, no matter who anyone voted for or wanted in office, it doesn’t matter anymore. Now it’s time to rally around and support all our elected officials. Liza...

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If You Are Looking to Update Your PR Strategy in 2017, Start with Influencer...

Genevieve Shoemaker, Senior PR Strategist 2016 has come and gone. It will go down in history as the year of the 2016 Summer Olympics in Rio de Janeiro, the U.S. presidential election and the Pokémon Go...

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17 Habits to Avoid on Social Media

Agency Poll #1: What is the most annoying thing people do on social media? While social media is informal, there are certainly do’s and don’ts when it comes to posting online. Make too many online...

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